Make your marketing profitable, not just more active.
A five-stage programme for businesses that are already generating sales, but whose brand, website and campaigns are not delivering the results they should.
Make your marketing profitable, not just more active.
A five-phase roadmap for companies that are already selling, but whose brand, website, and ad campaigns aren't generating the returns they should.
What we observe most often
An out-of-sync brand
The company has grown, but the image, messaging, and collateral remain stuck at day one.
Costly advertising
The ad budget is spent without anyone really knowing what return it actually generates.
Zero customer retention
Customers acquired expensively, then lost due to a lack of follow-up, nurturing, and data.
One team, seven areas of expertise
Rather than coordinating multiple agencies, freelancers, and consultants, you access all essential skills in one place.
Five phases to rebuild a profitable sales machine
Each phase fixes a specific link in the chain: brand image, acquisition, retention, and organization. You move forward at your own pace.
Phase 1 — Diagnosis & Rebranding
- Inersia Audit — full version (25-page report, 10-point analysis)
- Deep-dive discovery of your business
- Market research
- Competitive analysis
- Brand positioning framework
- Pricing strategy review
- Unique value proposition & brand messaging
- Brand storytelling & tone of voice definition
- Comprehensive brand guidelines (print & digital)
- Corporate identity: business cards, letterhead, email signatures
- Stationery design
- Social profile overhaul across all platforms
- Full optimization of your Google My Business profile
- Content strategy blueprint
Phase 2 — Sales Machine
- E-commerce platform (WooCommerce or Shopify, up to 30 products)
- Custom UI/UX design
- 2 dedicated campaign landing pages
- Hosting & performance optimization
- Product photography for 20 items
- 6-video package: 3 ad creatives, 1 brand film, 2 product videos
- Motion design pack (animated intro & outro)
- Website & ad copywriting
- Sales funnel building: lead magnet, capture mechanism, nurturing sequence
- Lead generation system deployment
- Meta Ads and Google Ads campaign launch
- Conversion tracking and pixel setup
Phase 3 — Retention & Data
- CRM deployment and pipeline configuration
- Email marketing sequences: welcome, abandoned cart, reactivation
- SMS notification setup
- Technical SEO & page optimization
- Writing 4 blog articles
- Complete analytics tool implementation
- Conversion rate optimization (CRO) audit
- Decision-making dashboard (light edition)
- Customer journey mapping
Phase 4 — Automation & Systemization
- Automation of 3 workflows: orders, follow-ups, review requests
- CRM workflow automation
- AI customer support agent on 1 channel
- AI agent training on your FAQ knowledge base
- Reporting automation
- Internal SOP development (sales & execution)
- 2 team training sessions
Phase 5 — Monthly Retainer
- Social media: 20 posts, 8 reels, and regular stories monthly
- Active community management
- Meta & Google ad campaign management
- Content production: 1 monthly shoot day
- Email marketing: 2 campaigns per month
- SEO content: 2 articles per month
- Continuous conversion rate optimization
- Bi-weekly performance reporting
- Monthly strategic review
- Option: 5% performance bonus on attributable revenue growth
Your roadmap at a glance
| Phase | What You Get |
|---|---|
| 1. Diagnosis & Rebranding | A clear positioning and a consistent visual identity across all touchpoints. |
| 2. Sales Machine | A complete sales platform and accurately tracked campaigns. |
| 3. Retention & Data | Returning customers and data-driven business decisions. |
| 4. Automation & Systemization | Documented, automated, and transferable business processes. |
| 5. Monthly Retainer | Continuous content production and campaign management with close monitoring. |
Everything begins with the Inersia Audit™
Before making any recommendation, we perform a comprehensive 10-point audit. It identifies exactly where your acquisition funnel is losing revenue, and the exact sequence to fix it.
1. Audit
We conduct an in-depth analysis of your business.
2. Recommendation
You receive your score and strategic roadmap.
3. Phase 1
You launch Phase 1 only if the value is clear.
What You Receive
- A full 25-page audit report
- A structured 10-point analysis
- Your InersiaScore™ (score from 0 to 100)
- An itemized growth roadmap with pricing